Charbel MsallemThe Book
The Maison Service

Shoot once. The whole season follows.

We read your house first. Then the concept, the campaign and the film, a runway in Paris or Milan, the bridal fairs of Barcelona and Izmir, campaigns in Beirut and Dubai, a showroom and the press. One direction, from the first sketch of the moodboard to the last page that carries your name.

Couture gown on the grand staircase in Paris
Press
Your house, read first

Nothing is applied to your collection. Everything is drawn from it.

The read

Your codes, your client, your season, the woman you design for.

The moodboard

Palette, light, texture and references that could belong to no other house.

The storyboard

Every frame and every move of the film, approved before a single one is shot.

The concept

One story that carries the collection from the campaign to the runway to the page.

Four ways to travel

Choose how far the collection goes.

Atelier

The campaign

For a house that needs its season told beautifully.

  • Concept, moodboard and storyboard
  • Campaign, editorial or lookbook, in Beirut or on location
  • Or a film built from your own photographs
  • Retouched images and a vertical film
  • Your work presented to the editors we know
Runway

The campaign and the show

For a house ready to be seen on a runway abroad.

  • Everything in Atelier
  • A runway with our partner shows in Paris and Milan, or a stand at the bridal fairs of Barcelona and Izmir
  • The show told whole: runway, backstage, portraits in the showroom
  • Your film within 72 hours, while the city still talks about the show
Showroom

The campaign and the buyers

For a house ready to be ordered, not only seen.

  • Everything in Atelier
  • A rail in the right showroom during the fashion weeks
  • Introductions to buyers and boutiques
  • A buyer lookbook made from your campaign
Maison

The whole season

For a house that wants nothing left to arrange.

  • The show and the showroom
  • A full production: director, cinematographer, light, models, hair, makeup, location
  • A showroom presence with introductions to buyers
  • Press kit and buyer lookbook
  • A feature in an international fashion title

Each service is shaped to the collection, so the investment is shared after our first conversation. Features and covers in international fashion titles can be added to any of them.

The doors

A campaign that travels with the collection.

Runways

Partner shows during the fashion weeks of Paris and Milan, and a place at the international bridal fairs of Barcelona and Izmir, where the buyers come to order.

Showrooms

A rail in the right room, and the introductions that put the collection in front of buyers and boutiques.

Press

Images conceived for the page from the first frame, and presented to the editors and titles we work with.

Couture campaign in a Milan palazzo Couture campaign in Beirut
The coming season

Where we will be.

Dubai · Ramadan and Eid collectionsDec 2026 – Feb 2027
Istanbul · Campaign production12–19 Jan 2027
Izmir · IF Wedding Fashion19–22 Jan 2027
Paris Haute Couture Week25–28 Jan 2027
Milano Fashion Week23 Feb – 1 Mar 2027
Paris Fashion Week1–9 Mar 2027
Dubai Fashion WeekMar 2027
Barcelona Bridal Fashion Week14–18 Apr 2027
Beirut, Dubai and on locationAll year

Houses usually choose their campaign six to ten weeks before they shoot. A few dates remain for each window.

Since 2012

Every collection has a film inside it.

Elie Saab. Michael Cinco. Dovita Milano. Saiid Kobeisy. Dana Al Mulla. Paris · Milano · Barcelona · Dubai · Beirut.